On January 17, 2013, the State Administration of Radio, Film, and Television of the People's Republic of China (“China” or “PRC”) (“SARFT”) promulgated the Measures on Strengthening Cooperation and Management of Cross-Strait Films《国家广电总局电影管理局关于加强海峡两岸电影合作管理的现行办法》 (the “Measures”) to implement the commitments regarding Taiwanese access to the Mainland China film industry in the Economic Cooperation Framework Agreement (“ECFA”), which has been in effect since September 12, 2010.
